Reports have suggested that the club could be forced to sell the likes of Steven Gerrard and Fernando Torres due to their financial situation.
“Nothing could be further from the truth than reports which suggested the club would choose to sell its star footballers. Full stop,” said Purslow.
“The idea that we would ever wish to sell our top players is completely against the interests of this club.
“In fact our key priority since the summer has been to secure our senior players on long-term improved contracts.
“We remain of the view that our starting 11 compares with anybody in the Premier League.
“Our plan is to try and improve the team, not to be so stupid as to reduce the quality of our squad.”