The two German giants meet at Wembley Stadium with Dortmund looking to complete a remarkable campaign but going into the match as underdogs.
“We are a club, not a company,” Klopp told the Guardian, “but it depends on which kind of story the neutral fan wants to hear. If he respects the story of Bayern, and how much they have won since the 1970s, he can support them.
“But if he wants the new story, the special story, it must be Dortmund. I think, in this moment in the football world, you have to be on our side.”